As a one-stop shopping solution for new and preloved fashion, using Poshmark can be fun but also challenging, especially for first time users or ‘New Poshers’ in Poshmark terminology. One of the challenges is not knowing what to list in your closet, or what to list first, what items sell, or what brands sell. This could cause some frustration. So today I thought I’d share, from personal experience, some tips on categories, brands & specific items that are trending & quickly sell on Poshmark!

Posh Markets   

Before I joined (and explored) Poshmark. I thought it was just an online shopping solution for women’s clothing. Since then I discovered that there were several ‘Posh Markets’ or categories/ departments that you could shop from. These include the following :

• Women – Activewear, Kicks, Makeup, Maternity
• Men – Activewear, Fine Watches, Kicks, Luxury Accessories
• Kids – Activewear, Kicks, Prom, School;
• Home – Bath, Bedroom, Dining Room, Kitchen, Living Room

The above are basic markets. But they aren’t all.  I’ve seen Poshmark constantly growing, evolving and improving their offerings. So it was not a surprise to see them add new market categories – Luxury, Boutiques, Seasonal Décor, Office, Gifts and even a wholesale Market –  to their already existing and successful markets!

None of this happened overnight. I remember getting updates and introductory feelers to let the Posh community know of these upcoming markets. I even got surveys once in a while, as I am sure many other Poshers did,  to share our feedback on what works and doesn’t and asking for ideas to help improve the buyer/ seller experience and service! The roll out of the Wholesale Market was evidence that Poshmark was aware and encouraging of wholesale retailers using the app solely as a business for profit. The Home, Gifts, Office and Seasonal Décor Markets recognize that some Poshers aren’t only interested in shopping for clothes and shoes. The Maternity, Petties and Plus Size markets are sensitive to addressing that section of consumers specifically. The all-encompassing Posh Markets make Poshmark a truly one-stop shopping solution for fashion!

Brands

So now that we know what Markets are available on Poshmark, let’s go a step further and take a look at some popular brands.

Visible brands include Nike, Michael Kors, Louis Vuitton, lululemon athletica, PINK Victoria’s Secret, Coach & Chanel among others. If these are some of your favorite brands, you’re in luck and will no doubt have a closet full of these coveted items just looking to find new homes. Keep in mind that while some people like the same brands as others, everyone is unique in their fashion sense and style. The idea is to have a fair mix of brands in your closet – some athleisure, some luxury/ designer, some boutique etc. Consumers crave variety and a variety of brands would mean more fashion/ styling options at an affordable cost range. Your objective should be to keep your closet fresh – give buyers a reason to frequent your closet. Mixing up the brands and frequently listing items will get the job done!

Specific Items

You may have a bunch of Nike Tank tops and Calvin Klein sweatpants listed in your closet and sitting around for a while,  but a listing of a pair of J.Crew Flats or Lululemon Wunder Under High-Rise Tights,  sell immediately. Weird? No it’s not, because it happened to me!  “But Nike is a popular Brand” you say, or “hmmm…. I wonder why?” you say. Well, here’s why. Irrespective of brand, some items just have better traction and demand than others and Poshmark offers these items at prices that are competitive for the seller but also affordable to the buyer. It’s a win-win!

I’d put Activewear – Lucy, lululemon athletica, Fabletics, Gymshark, New Balance, adidas, Adidas by Stella McCartney, Athleta, Puma, Jordan, Nike, Beyond Yoga, ALO Yoga, Onzie, Asics, Spiritual Gangster, Under Armour, Zella –  Shoes, and bottoms (pants, jeans, sweatpants of all types)  at the top of my list of items that sell. My closet has seen a lot of success with these. But other items that are highly searched for and sell equally well on Poshmark include Makeup (Urban Decay, Tarte, Sephora), Bags , Maternity, Outdoor (Billabong, Sanuk, Oakley, Quiksilver, The North Face, Patagonia, Columbia) Designer/ Luxury (Frye, Cole Haan, Helmut Lang) & Jewelry/Accessories.

What’s Trending on Poshmark

When it comes to helping build up your closet, Poshmark has gone a step ahead and even shares a report on Brands that are trending.            

Zara, Converse, Levi’s, PINK Victoria’s Secret, ASOS, Marc Fisher, Everlane, Steve Madden, Vince Camuto, LuLaRoe, Lulu’s, Ray-Ban, Vans, Sam Edelman & Torrid are some of the trending brands.

Free People, Anthropologie, Birkenstock are some the favorite Boho Brands, while Preppy Brands include J. Crew, Kate Spade, Vineyard Vines.

This is expansive but in no way exhaustive information. Poshmark accommodates a lot of Markets, brands and items. If you are a first time Posher trying to set up your ‘New Closet’ online, there’s a lot to sift through and look for and you may have some of these brands. If you have been on Poshmark for a while, looking to up your game in sales, you too could attempt to source some of these brands. Either ways, I hope this information helps you put a spin on your Poshmark Closet because if you’re open to it and willing to put in some time and effort, you can make Poshmark work for you.

The post What Sells On Poshmark: Popular Items, Brands & Posh Markets appeared first on InstantELLA.

It has definitely been a journey – a journey that started with the sole intention of downsizing my closet. I remember the rush I felt at my first sale – an on-trend, comfy grey ‘Old Navy’ pullover sweater. It was not so much that the sweater sold, but the sweet, encouraging buyer appreciation and recommendation comment that really got me.

The Challenge!

I realized putting up a closet on Poshmark isn’t just about making sales. For me, it has grown into something I enjoy doing – from using my creativity involved in the listing process, to sourcing & designing my closet-look,  choosing what items I want to showcase at a posh party, to the challenge of negotiating sales & purchases and finally & most importantly, to the closure of the whole Posh experience with a satisfied buyer and the knowledge that my once loved item has found a new home.

Discovering Fashion Nuances along the way

I never cared too much for fashion. For me, it was more about how one carried off his/her clothes. But now I focus on branding and with it, the more minute details – cuts, sizing, fabric content, place of manufacture and yes, even the style codes/numbers. If you’re thinking that’s a little obsessive, maybe you’re right, but paying attention to the little details is definitely a requirement in this business. Since poshing, I’ve begun to appreciate my clothes more and it comes as an interesting realization when I pick out an item to wear and notice it’s a coveted brand. I feel the kind of ‘special’ I didn’t feel before, especially when I’m wearing it.

Exploring my Creativity

Poshmark keeps me on my toes and creative. I’m regularly updating and sharing my closet. Sounds simple? It involves taking pictures of products/ items, doing research about its value online, listing it and then competitively sharing it to your network of followers and at Posh parties. For someone like me who loves being busy and creative, this is a wonderful diversion from my regular routine and keeps things fresh.

Oh, the convenience of it all!

It’s the work ethic and excitement of the sale, that make me want to ship my items out on the same or following business day. And here again, I let my imagination go wild when it comes to styling my package and having it ship-ready. Ship times and quality of packing are both important for me. My packages get picked up from my mailbox or front porch (for bigger items that don’t fit) and the US Postal service does a fine job of picking up and delivering the item, with the Poshmark app tracking daily updates on the delivery status. So convenient and I think I enjoy this phase of the transaction the most! Imagine doing what shopaholics and fashionistas love, from the comfort & ease of your own home and getting paid for it. Feels wonderful!

Poshmark done the right way can be sustainable & profitable!

Earnings from Posh sales and purchases accumulate as credit in the app , until you are ready to check out with a direct deposit into your Bank of choice or physical cheque delivered to you. The only time I ever spent out of pocket on Poshmark was my first ever purchase. Since then, the earnings from my sales cover the cost of far lesser purchasing transactions. This has given me a sense of financial independence and control, kind of like playing on the stock market with an initial investment which can only grow if you manage it well! I only spend from my accumulated credit on Poshmark. I have never had to inject fresh cash from other sources. As for the capital cost of my inventory – I have always remained faithful to my original goal for joining Poshmark – making space in and downsizing my actual personal/ physical closet. I am blessed with a somewhat good fashion sense, the reason I have waaay too much in my wardrobe. This however means that my actual personal closet is a great and vast source for inventory, ensuring I’m not wasting unnecessary time, energy or capital on out-of-closet items. Poshmark done the right way can be sustainable and profitable!

These are only some of the reasons I love Poshmark. In my next few blog posts I plan to share tips on how to make the best of Poshmark – knowing what brands sell, tips on how to negotiate sales and purchases, what Posh behaviors to follow and how to be creative with your posh packages.

Meanwhile, if you are still undecided or unconvinced about using Poshmark, the only way to decide is by signing up for Poshmark yourself and like they say… the rest will be history.

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