If you work in the catering business, you need a few core skills. You need the ability to cook for the masses, the creativity to come up with new ideas, and the business accrument to allow your business to grow. If you have the nose and palate for your creations but aren’t quite sure how you can take your company to a higher level, there are many things you can do to help get better. Once you’ve got all the legalities sorted such as applying for an fein and your tax sorted, you can think about the other aspects. In this article we take a look at some top tips that should help you take your catering business to the next level.
Have a carefully curated menu
It comes as no surprise that when running a catering business people are super invested in the food you create. When it comes to deciding on this, you need to think about who your audience are. Once you’ve established your customer base, come up with a carefully curated menu that they will relate to and want to order. Will you offer fancier food and cocktails for example? Maybe specialist cheese boards? Or a wide range of options. This can be your defining market so choose it wisely!
Focus on customer experience
Customer experience is also extremely important as not only will this bring in new customers but also help to retain your old ones too. Those who have had a positive experience will pass on the word to others who can then order from you too. Be sure to reply to reviews you receive online and be proactive and positive even if they are cutting or unfair. This will present you in a much better light and show you resolve problems as opposed to making them worse!
Have a strong marketing plan
When it comes to wanting your catering business to grow, you need to think about your marketing. If you don’t have a website, this is something you seriously need to consider. Once you have it up and running, make sure it’s well optimized for SEO and have a plan to rank for keywords that are related to your business. Have social media accounts which you post on regularly too – don’t worry about using them all, but visual ones like TikTok or Instagram work really well for food content! You should have plans and goals outlined in your marketing plan and how you’re going to reach them.
These are just a few top tips that should help you to take your catering business to the next level. No matter how long you’ve been going for or what your plans are going forward, this is sure to help elevate your business to new heights and really take it up a notch. What are some top tips you have for taking your catering business to the next level? Let us know in the comments below, we’d love to hear from you!
