Have a carefully curated menu

It comes as no surprise that when running a catering business people are super invested in the food you create. When it comes to deciding on this, you need to think about who your audience are. Once you’ve established your customer base, come up with a carefully curated menu that they will relate to and want to order. Will you offer fancier food and cocktails for example? Maybe specialist cheese boards? Or a wide range of options. This can be your defining market so choose it wisely!

Focus on customer experience

Customer experience is also extremely important as not only will this bring in new customers but also help to retain your old ones too. Those who have had a positive experience will pass on the word to others who can then order from you too. Be sure to reply to reviews you receive online and be proactive and positive even if they are cutting or unfair. This will present you in a much better light and show you resolve problems as opposed to making them worse!

Have a strong marketing plan

When it comes to wanting your catering business to grow, you need to think about your marketing. If you don’t have a website, this is something you seriously need to consider. Once you have it up and running, make sure it’s well optimized for SEO and have a plan to rank for keywords that are related to your business. Have social media accounts which you post on regularly too – don’t worry about using them all, but visual ones like TikTok or Instagram work really well for food content! You should have plans and goals outlined in your marketing plan and how you’re going to reach them.

These are just a few top tips that should help you to take your catering business to the next level. No matter how long you’ve been going for or what your plans are going forward, this is sure to help elevate your business to new heights and really take it up a notch. What are some top tips you have for taking your catering business to the next level? Let us know in the comments below, we’d love to hear from you!

The post How To Take Your Catering Business To The Next Level appeared first on InstantELLA.

While, most often than not, when we think of ground meat, it’s mostly an all American ground beef cheeseburger that comes to mind, the truth is that ground meat – and this could be beef, chicken, pork and mutton or veal – is used in many ways  – in quiches, pot pies or a Shepard’s pie to meatballs and even in soups!

Now, break down that all American ground beef burger and you’re left with what you might call a ‘patty’, similar to the cutlet, schnitzel or kofta.

The focus of my post today is the difference between these various forms of ground meat/ mince & their versatility when it comes to cooking. Keep reading to find out how I made my version of this ‘patty’ recently for dinner & why it was a hit with my family!

Patty

A Patty is often described as a small flat cake of minced i.e. ground or finely chopped food, especially meat, typically served in a sort of sandwich called a “burger”, or a hamburger if the patty is made from ground beef. However, patty or Pljeskavica originated and is a national dish of Serbia, also popular in Montenegro, Bosnia and Herzegovina and Croatia. It is a traditional meal, normally grilled of spiced meat patty mixture of pork, beef and lamb, which only through American fast food chains became known around the world.

Cutlet

Often confused with a Patty, a Cutlet, is actually not ground or minced but is a  boneless, thin cut of meat, shaped like a croquette i.e. cutlet shaped— from the leg or ribs of veal, pork, chicken, or mutton chicken, veal, pork, or lamb. The Poles say chicken kiev, kotlet kurczeta, originated in the Polish city of Kijow, while the French say it was invented by Nicolas Francois Appert in the 18th century and adopted by Empress Elizabeth Petrovna (1741–1762) of Russia who preferred French foods and fashions. Most cutlets are made by pounding the meat until there is an even thinness. Because this thin cut of meat cooks very quickly, it is often dusted with flour or coated in breadcrumbs before being pan-fried.

One form of the cutlet, is a German schnitzel (or Schweineschnitzel). This is traditionally made with pork chops that are also thinly breaded and fried in a tender crisp coating.

Kofta

The Kofta is a family of meatball or meatloaf dishes found in the Indian subcontinent, South Caucasian, Middle Eastern, Balkan, and Central Asian cuisines. In the simplest form, koftas consist of balls of minced or ground meat—usually beef, chicken, lamb, or pork—mixed with spices or onions. Patties are often confused with Koftas, since both are made of ground/ minced meat. However, we now know that the origin & shape of the two differ. The kofta can be fried and eaten dry or added to a thick gravy and served on rice or eaten with flatbread. When made from a mix of other finely chopped vegetables, most significantly potatoes – for a vegetarian diet – these koftas are called ‘Tikkis’ in the Indian subcontinent and surrounding regions.

Ground chicken is always a part of my family’s grocery list. We have to have it at least once if not twice every week. And while I try switching up the serving format & spices, cooking ground meat is a time consuming, not to mention messy process (it releases a lot of water). With the kids’ soccer season and other changes to our routine, I had to find a less-involved, convenient way to use my ground chicken. I found the solution was Baked Chicken Patty. They taste awesome, don’t require a lot of involvement, left overs last for days & can be used in a variety of ways!

[ultimate-recipe id=”3592″ template=”default”]

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